I first met Clemente during an indulgent weekend in Berlin. It was early morning at Club der Visionaere (CDV), and I had stopped by before heading to Berghain for Sunday church. In need of a lighter (don’t smoke kids), I approached him, and what began as a simple request blossomed into an amazing conversation. We added each other on Instagram, and that was that—or so I thought. I didn't expect we'd cross paths again or keep in touch so regularly.
A few days later, I sent him one of my songs, not realizing he was a DJ himself. This unexpected discovery sparked even more conversations and led to months of sharing tracks and music ideas. Our shared passion for electronic music became the foundation of a growing friendship.
Not just another DJ from Berlin
Clemente has been DJing and contributing to electronic music culture for almost a decade. He's played at many beloved clubs and venues like Sisyphos, Club der Visionaere, Golden Gate, to name a few. Gradually, his name is frequented in the Berlin scene.
Almost a year ago, Clemente, along with two other producers, decided to create their own record label with the aim of giving more space to Latin American artists, both those who have migrated and those who are shaping the scene in the southern corner of America.
Just weeks away from releasing their first vinyl, Easy Latino focus on heavy and acid bass lines, daydreaming synths but mostly proper groove within the house-techno range.
Clemente is an incredible individual and a true electronic music lover. That's why we're so proud to welcome him to the team at Peachz as our new Communications Manager.
Frequencies: In Conversation with Clemente Prieto
C: Why did you decide to pursue your music career in Berlin?
Clemente: When I started my DJ career in my hometown, Santiago de Chile, I noticed the electronic scene was stagnant. Many talented artists weren’t getting the recognition they deserved, and the industry wasn’t thriving.
I was lucky enough to have the chance to leave Chile at that time, and I decided to try my luck in Berlin, one of the best cities to immerse oneself in electronic music and its culture.
While it hasn’t been easy, and the scene has its issues, living here has been essential for my development as an artist. The concentration of talent, diversity, and the opportunities Berlin offers are invaluable.
C: How do you think your sound has evolved over the years?
Clemente: One of the biggest challenges for a DJ is keeping up with the fast pace of the music scene. Your sound has to constantly evolve.
In my first three years, I was blinded by arrogance and ego, which caused my sound to stagnate. Now, with more experience and exposure to different genres, my sound has evolved. I’ve opened myself to influences I never imagined, constantly trying to stay in motion.
C: What’s been your experience with starting your label?
Clemente: Easy Latino was born from an idea between Aka Norepress, Juan Ferreyra, and me. Our goal was to create a small space for the endless number of talented South American producers.
Although we had experience with other labels, none of us knew how to start one from scratch. It’s been a rewarding but challenging experience. The most important lesson has been realizing that, even with three people, running a label requires a solid community with shared goals.
Especially with a vinyl label like ours, big budgets aren’t available, so surrounding yourself with people who love electronic music unconditionally is essential.
C: What challenges have you faced running a label in a saturated electronic music market?In a market where new releases come out daily, the biggest challenge is standing out.
As a label, we’re not reinventing the wheel, but we aim to give space to artists who aren’t yet receiving the recognition they deserve. This requires a supportive community that not only showcases independent artists but also guides them through the process.
For Peachz, the biggest challenge will be creating a platform that facilitates community connection, offers learning opportunities, and provides long-term support for both artists and patrons.
C: What do you think is missing in the current electronic music scene?
The global electronic music scene is bigger than ever, which has brought benefits for producers, DJs, clubs, and the community in general.
But I think we need to return to the roots and highlight the artists who are truly contributing to the scene.
The saturation of the market and the growing importance of social media presence over actual musical skill has led to a decline in quality. A well-curated selection, supported by a connected and committed community, is what’s needed to build sustainable careers.
